A firm provides an unusual place for a home office, but there is nothing to Tulsi Farms, or even the owner that adheres to the usual. Wrapped in leaves and surrounded by heavy wrought iron gates, the sprawling house is on Mehrauli Road, Chhatarpur, on the outskirts of South Delhi. This is the heart and soul of homegrown luxury design house Good Earth and reflects the multifaceted personality of its founder, 66 years Anita Lal. Anita desk is a long, narrow room with a table in the middle. Your workspace is a small table without accessories, in contrast with the walls of which are lined with display glass Good Earth vast collection of dishes.
Anita, ForbesLife India will be immersed in a conversation with some of their colleagues. “We do not know what it looks like our website. We are on the modification of its construction,” she said explanatory. As the impromptu meeting approaches, she adds: “I am in the office between noon and 05.00 clock to meet my colleagues Otherwise, I prefer to work at home ..”
The farm in another life, he was a nursery-with Lal for more than three decades and has a special place in the heart of Anita. It is there as a young mother, she began her creative journey and the seeds for what has become one of the most popular decorating brands in India. “In the late 1970s, I began to do here with local potters pottery,” says Anita. It shows a large urn on the farm, which she kept as a souvenir. “I had this box there is more here 35 years. ”
When his son Siddharth was barely five and three daughter Simran, she enrolled with the Trust ceramic Delhi Blue, one of the oldest and most prestigious institutions of the countries of potters. “I loved playing with clay,” she said. It was at this time that they are a potter working with rural artisans to try their proposed work meets contemporary. “Soon I started working with Harikishan a potter Delhi. I taught him to the ranch. “. This was new territory for both Anita and potter who was more familiar with Matkas (pots), no large urns and pots
Instead of buying pre-made pottery clay, they decided to create their own mix. “When we started, our pots and cracked,” she said. “Through trial and error, however, we learned to make perfect pots.”
In 1986, Anita found his rhythm and began to organize some exhibitions in Delhi Boutique Carma heard of her boyfriend, Lekha Poddar art collector. It was Poddar, they open a shop on Santushti Shopping Complex in Chanakyapuri, proposed South Delhi. “In those days,” says Anita, “good dishes were not available in India. I used to source food for my house of Europe. He had a sense, a crockery shop and ceramics to start . ”
Anita means an oven at Tulsi farms and students roped National Institute of Design (NID) to help paint the plates, cups, saucers and urns that were created.
But there was a catch: Santushti not allow tenants to ceramics in the common area outside the store display. “I do not remember the exact details, but my memory was small, about 1000 m², and some of the polls we sold were huge,” she said. This shop called Tulsi, opened in 1989th
For Anita, it was not a business; They saw an opportunity to present their work and do not have money to win. Seven years passed before she decides to start Good Earth in Kemps Corner, south of Mumbai.
How many events in the life of Anita, either study their whimsical decision, ceramics or pottery works with rural Tulsi or open to the suggestion of a friend-this project was pure chance. “A friend of my husband (entrepreneur Vikram Lal) the opportunity to rent a 1,200 m² in Kemps Corner to set up a Royal Enfield showroom. He did not. I told my husband that I can take it,” says she recalls.
At the time, Vikram Lal executive chef and general manager of the car company Eicher Motors (production and marketing of Royal Enfield motorcycle and is an equal partner in a joint venture with Volvo). It is part of Eicher Motors Pvt Ltd Eicher group covered by Vikram Lal MN father founded Eicher Motors Pvt Ltd produces and tractors sold; Today it houses the Good Earth, maps and publications Eicher Eicher Motors. The son of Anita and Siddharth Vikram goes the family today.
Anita took a lease for the property Kemps Corner in 1995 and a year later opened shop. For a new name, she dug inspire a family tradition. MN Lal had named his company after reading the novel Pulitzer Prize winner Pearl S Buck, The Good Earth (1931). “Good Earth brings the earth, ceramics and anything natural,” she said, her decision to name the Good Earth brand.